Who it is for
Instagram posts for boutiques and small shops
Stock moves faster than content plans. A piece arrives, sells out, and never gets posted — because writing about it was a separate job nobody had time for.
Retail moves faster than a content calendar
- New arrivals need posting the week they land, not whenever the calendar says.
- Product captions slide into pure description and stop sounding like a shop with a point of view.
- One-off pieces are the most worth posting and the least worth planning for.
- Serving customers all day leaves the account for evenings, when energy is gone.
From arrival to posted, same day
- Ideas framed around what you sell and how your account already describes it.
- Full captions with hashtags, adjustable from personal to businesslike in a tap.
- Type a rough note about a new piece and get it written up properly.
- Use your own product photos or generate an image for a mood post.
- Separate profiles if you run more than one shop or brand.
When this comes up
- A restock everyone has been asking about.
- A single piece you love and want to say something real about.
- A quiet retail week that needs a post that is not a sale.
Nothing publishes itself
Posty hands you the caption. You decide whether it goes up, and you post it to your account yourself.
Common questions
Does Posty automatically post to social media for me?
No. Posty does not publish or post anything to your social media accounts. It only generates post ideas, captions and images. You copy the content and post it yourself, to whichever platform you choose, whenever you choose.
Do I need to connect my Instagram account?
Not to get started. You can sign in and use Posty to generate ideas and captions before connecting anything. Connecting Instagram is what lets Posty learn your particular voice from your past posts, so the suggestions stop being generic and start sounding like you.
Can Posty make the images too?
Yes. You can attach photos from your gallery, take one with the camera, or have Posty generate an image from a description. Generated images follow the style you pick, so they sit alongside the caption rather than looking bolted on.
Get your next caption written
Posty is free to download on the App Store.
Free to download. Posty never posts to your account.