Frequently asked questions

Posty is an AI-powered content companion for Instagram. It learns your voice from the posts you have already published, then suggests fresh post ideas and writes full captions in your style. Posty creates ideas and captions only — you decide what gets published, and you post it yourself.

No. Posty does not publish or post anything to your social media accounts. It only generates post ideas, captions and images. You copy the content and post it yourself, to whichever platform you choose, whenever you choose.

Posty reads the posts already on your connected Instagram profile to learn your tone, your subjects and your audience, and pairs that with a short brief about your business that you confirm. It then generates ideas that fit that voice rather than generic AI filler. Every suggestion is editable — you can make a caption shorter, longer, funnier, more personal or more businesslike before you use it. Once you are happy with an idea, you copy it and post it manually.

Your posts show how you write, but not what is true this month. When you connect Instagram, Posty reads your captions and drafts a short brief — what you do and who it is for — then asks you to correct it and add what is going on right now, like an offer, a new menu or changed hours. Every suggestion and caption uses it. You can skip the step, and edit the brief later from Your business on the About screen.

Each idea is tagged with the kind of post it is — Something useful, Behind the scenes, What's new, Proof or Personal. A feed that mixes them reads as a business worth following rather than a run of announcements. When you share a post that came from a suggestion, Posty remembers its kind and leans the next set towards the ones you have not posted lately.

Posting regularly is the hard part, and it rarely fails for lack of ideas — it fails because nobody sat down to do it. Posty can nudge you on the days and at the time you choose, and can have the caption already written when the notification arrives. A reminder is only a notification — it never posts anything for you.

Not to get started. You can sign in and use Posty to generate ideas and captions before connecting anything. Connecting Instagram is what lets Posty learn your particular voice from your past posts, so the suggestions stop being generic and start sounding like you.

Yes. All data is encrypted in transit and at rest, and we never share your data with third parties without your explicit consent. Our Privacy Policy sets out exactly what is collected and why.

Yes. You can organise and generate post ideas for several profiles inside Posty, each with its own voice. You still post each piece of content to the relevant account yourself.

Yes. You can attach photos from your gallery, take one with the camera, or have Posty generate an image from a description. Generated images follow the style you pick, so they sit alongside the caption rather than looking bolted on.

You pick the days you want to post and one time — three days a week is a sensible start — and Posty sends a notification then. With "Arrive with a post ready" switched on, Posty writes the caption first and the notification opens it, so all that is left is adding a photo and sharing. Each ready post uses one from your weekly allowance, which is why it is off until you turn it on; if the week's allowance is used up, you get a plain reminder that opens a set of ideas instead. Either way, a reminder never posts anything on your behalf.

It is saved as a draft on your phone, photos included, and waits on the home screen until you share it, mark it posted or delete it. Rewrites and AI images are available for a day after a post is created; after that you can still edit the caption by hand, add your own photos and share it. Drafts are kept on the device rather than in your account, so they are cleared when you sign out.

Yes. Posty shows how consistently you are showing up — how many weeks in a row you have posted, when your last post went up, your best run and your longest quiet stretch. Below that it lists the posts you publish with their likes and comments, marking which ones it helped you write. Once you have enough posts of each kind, it compares the two and shows you the difference. Until then it shows the plain numbers rather than a percentage, because a percentage from two or three posts is noise rather than a result.

Posts under about two days old are marked as still settling. A post that has been up for an hour has not finished collecting likes and comments, and counting it early would drag the numbers around for reasons that have nothing to do with the post. It still appears in your list — it just does not move the comparison yet.

You can delete your account directly from the app settings, or submit a request on our data deletion page. All your data is permanently removed within 30 days of the request.